Communication is often a collaborative activity. Research for this toolkit has shown that in the area of fundamental rights, active support and cooperation with the following partners is particularly beneficial:
National human rights institutions, equality bodies, universities and civil society organisations that specialise in fundamental rights all generate materials that can be used. The European Commission, FRA, the Council of Europe and the United Nations are also excellent sources of information and material on fundamental rights. It is important to ensure a diversity of sources.
Local counsellors, mayors and national parliamentarians are regularly involved in promoting policies and activities with the electorate and the media. Fundamental rights initiatives can be given significant exposure if politicians can be recruited as champions, and help raise awareness and generate support.
Practically all national, regional and local governments have a communications unit or someone responsible for media contacts. It is important to be proactive in asking communications colleagues for their advice on how to develop and implement a communication strategy and see how they can actively support fundamental rights activities by posting information on governmental websites or hosting a press conference.