Identifying target groups

Mapping and identifying key target groups that could benefit from fundamental rights education and training is an important first step.

Example

When dealing with issues like gender equality at a municipal level, education is key. The education must be tailor-made and correspond to the needs of the target group. Training for politicians, civil servants and service providers at the grassroots level needs to be tailored to each group so it becomes relevant for participants.

Source: Local focus group, 2011, Huddinge, Sweden

Learning Point

Mapping and identifying precise target groups who will benefit from training on fundamental rights helps to tailor training design and delivery to their precise needs. This allows the training to link to their different roles and responsibilities - in developing policy, delivering services or in administrative practice.

Recommended target groups include:

Management:
Training senior managers and superiors will help gain their support and will secure the sustainability of fundamental rights initiatives. The training can be delivered by external experts.

Staff delivering services to the citizen:
It is necessary that all staff working directly with individuals should be fully aware of fundamental rights issues that are applicable to their area of work. They should also understand how these can be implemented in delivering public services.

Elected representatives:
Education and training for politicians can be very helpful in securing support and raising awareness. To perform their policy-making role, elected representatives at all levels should be aware of fundamental rights issues and the objectives of related initiatives. This can help ensure policy coherence on fundamental rights across the political spectrum.

Tip

Did you know that there is a United Nations Declaration asking governments to ensure adequate human rights education and training? 

“States, and where applicable relevant governmental authorities, should ensure adequate training in human rights and, where appropriate, international humanitarian law and international criminal law, of State officials, civil servants, judges, law enforcement officials and military personnel, as well as promote adequate training in human rights for teachers, trainers and other educators and private personnel acting on behalf of the State.” (article 7(4))

Source: UN Declaration on Human Rights Education and Training