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The promotion of fundamental rights requires an effective communication strategy and cooperation with partners who can act as multipliers or intermediaries to get the message across to citizens.

Progress in information and communication technologies has revolutionised access to information. This has major implications for fundamental rights, particularly because today many individuals are in a better position to inform themselves than they were just two decades ago.

Public officials play a central role in ensuring that the public has access to correct information about fundamental rights.

A communication strategy helps public institutions identify: