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Council of Europe, Guidelines on the protection of individuals with regard to the processing of personal data in a world of big data

‘The present Guidelines recommend measures that Parties, controllers and processors should take to prevent the potential negative impact of the use of Big Data on human dignity, human rights, and fundamental individual and collective freedoms, in particular with regard to personal data protection.
Given the nature of Big Data and its uses, the application of some of the traditional principles of data processing (e.g. the principle of data minimisation, purpose limitation, fairness and transparency, and free, specific and informed consent) may be challenging in this technological scenario. These Guidelines therefore suggest a specific application of the principles of Convention 108, to make them more effective in practice in the Big Data context.‘