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Be clear about what you want to achieve.
Why is it crucial to outline your objectives?
How can you outline your objectives?
Listen and connect.
Why is it crucial to activate your audiences?
How can you activate your audiences?
Create common ground.
Why is it crucial to voice shared values?
How can you voice shared values?
Build partnerships to extend your reach.
Why is it crucial to create coalitions?
How can you create coalitions?
Bring in trusted voices to help spread your word.
Why is it crucial to mobilise your messengers?
How can you mobilise your messengers?
Inspire action through positive messaging.
Why is it crucial to harness hope?
How can you harness hope?
Use real-life examples to trigger emotions.
Why is it crucial to shape your story?
How can you shape your story?
Adapt approach to chosen channel.
Why is it crucial to pick your platform?
How can you pick your platform?
Keep it simple and promote respect.
Why is it crucial to lead through language?
How can you lead through language?
Success is where preparation meets opportunity.
Why is it crucial to tailor your timing?
How can you tailor your timing?
Speaking up for human rights has never been more important!
How to bring people together and cut through the noise?
International human rights organisations across Europe have joined forces with the EU Agency for Fundamental Rights, united behind the '10 keys to effectively communicating human rights'.
If you're a human rights advocate or communicator, these are the keys for you and your team to work with.
Let's all do better when communicating human rights.