FRA Communication Strategy 2023-2028 Cover
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4
July
2024

FRA Communication Strategy 2023-2028

Effectively communicating and promoting human rights is an integral part of fulfilling fundamental rights for all. Raising awareness of the benefits of these rights to people’s lives is essential for diluting the scepticism about the role of the human rights framework in the resolution of today’s social challenges. The FRA Communication Strategy 2023-2028 defines the principal objectives and overall approach that will underpin the agency’s communication activities over the next five years, in support of the implementation of the FRA Strategic Plan 2023-2028.
Overview

One of the key tasks of the Agency is to raise public awareness of fundamental rights and actively disseminate information about its work. To support the fulfilment of this task, the FRA Regulation sets out for the Agency to develop a communication strategy and promote dialogue with civil society.

The Communication Strategy defines FRA’s key target audiences and the communication channels that the Agency will exploit to reach them in pursuit of its objectives. It provides guidance for the Agency’s annual communication planning cycle and priorities, and a framework for ensuring that the Agency’s communication is timely, relevant, and impactful.