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OECD, Guidelines governing the Protection of Privacy and Transborder Flows of Personal Data

‘2. These Guidelines apply to personal data, whether in the public or private sectors, which, because of the manner in which they are processed, or because of their nature or the context in which they are used, pose a risk to privacy and individual liberties.‘
‘3. The principles in these Guidelines are complementary and should be read as a whole. They should not be interpreted:
a) as preventing the application of different protective measures to different categories of personal data, depending upon their nature and the context in which they are collected, stored, processed or disseminated; or
b) in a manner which unduly limits the freedom of expression‘
‘7. There should be limits to the collection of personal data and any such data should be obtained by lawful and fair means and, where appropriate, with the knowledge or consent of the data subject.‘
‘9. The purposes for which personal data are collected should be specified not later than at the time of data collection and the subsequent use limited to the fulfilment of those purposes or such others as are not incompatible with those purposes and as are specified on each occasion of change of purpose.‘