Artificial intelligence and big data

Artificial intelligence is everywhere and affects everyone – from deciding what content people see on their social media feeds to determining who will receive state benefits. AI technologies are typically based on algorithms that make predictions to support or even fully automate decision-making.

Artificial intelligence (AI) already plays a role in deciding what unemployment benefits someone gets, where a burglary is likely to take place, whether someone is at risk of cancer, or who sees that catchy advertisement for low mortgage rates. Its use keeps growing, presenting seemingly endless possibilities. But we need to make sure to fully uphold fundamental rights standards when using AI. This report presents concrete examples of how companies and public administrations in the EU are using, or trying to use, AI. It focuses on four core areas – social benefits, predictive policing, health services and targeted advertising.

We live in a world of big data, where technological developments in the area of machine learning and artificial intelligence have changed the way we live. Decisions and processes concerning everyday life are increasingly automated, based on data. This affects fundamental rights in various ways. This focus paper specifically deals with discrimination, a fundamental rights area particularly affected by technological developments.