10 keys to effectively communicating human rights

These 10 keys sum up the core points
communicators and practitioners in various fields
raised in FRA’s expert meetings, practitioners’
seminars and focus groups in 2017 and 2018.
  1. Tell a human story
  2. Identify issues of broader interest to the general public
  3. Trigger people’s core values
  4. Cut a long story short
  5. Get visual
  6. Embrace positivity
  7. Give your message an authentic voice
  8. Strengthen communication with media
  9. Diversify communication strategies to address different audiences
  10. Ensure sufficient resources for your communication work